Experts and professors from ISEG present in the eBook "
Social Media Trends 2018" what are the main trends in this area for the coming year.
The eBook "Social Media Trends 2018" features a total of 18 trends that cut across different areas such as Marketing Strategy, Content Marketing, Public Relations, Advertising, Digital Analytics and Community Management, and relevant insights for marketing management can be gained.
The eBook "Social Media Trends 2018" is part of the Social Media Management executive course that has just been launched, scheduled to start in January 2018. This is a four-day intensive training, aimed at those who wish to acquire specialized knowledge in the area of Social Media, with the participation of some of the best national experts.
The authors of the work are also teachers of the Social Media Management course: Helena Gonçalves and Carolina Afonso, from ISEG, Elisabete Ferreira (JWT), Fábio Rodrigues (Ongagement), Nuno Hipólito (Resolution Media), Sandra Alvarez (PHD) and Vanda Rosário (IPSIS).
The eBook is free to download and is available at:
www.idefe.pt/cursos/smm
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