ISEG's 3rd Year Management, Economics, and MAEG students had the opportunity to carry out a practical Content Creation activity for social networks, with the Gato Preto Christmas collection. The initiative was led by Carolina Afonso, the CEO of Gato Preto and an ISEG professor of Digital Marketing and Social Networks, who provided the students the opportunity to experience the process of creating digital content in an authentic setting.
The students immersed themselves in the challenge of creating content and storytelling for social media about the Gato Preto Christmas Collection during a visit to the Gato Preto store in the Colombo Shopping Centre and the magical Christmas House, which was full of decorative elements and inspiring scenery.
This type of experience not only enriches our students' learning, but also prepares them to face the challenges of the job market with a spirit of creativity and innovation.
