The team Tides, composed of students from ISEG Master's in Marketing, Afonso Mora, Bernardo Luís and Guilherme Braga, as well as the mixed teams L'Homme+,with Afonso Beijoca, Alisa Bekauri (ISEG) and Mafalda Beijoca (Universidade Católica), One Blend, with Filipe Van Acht (ISEG), Maria do Céu André (ISCTE) and Marisa Portugal (ISEG), and MENIKA, with Adelino Magalhães (UTAD), Bruno Oliveira (FEP) and Francisca Tuna (ISEG), were selected for the semi-finals of the L’Oréal Brandstorm 2025, standing out among the 10 best projects in Portugal.
L'Oréal Brandstorm is one of the most prestigious international competitions in the field of marketing and innovation, challenging young talents to develop disruptive solutions for the future of the beauty industry. In this edition, the teams had to present creative proposals in line with market trends and L'Oréal's values.
The semi-final between Portugal and Spain takes place online on 10 April, from 11.00 to 13.00, where each team will have 3 minutes for the pitch and 2 minutes to answer the Evaluation Panel's questions.
ISEG is proud to see its students shining in this global competition, a testament to the excellence of the teaching of Marketing and Strategy of our School. Congratulations to the teams and good luck in the next round!
