ISEG, through the professor of Strategy and Marketing Márcia Maurer Herter, was recently elected Portugal's National Representative at EMAC - European Marketing Academy.
Founded in 1975, EMAC is one of the most prestigious European academic organisations in the field of Marketing, promoting global academic exchange, career development and collaboration between researchers, with a strong commitment to diversity, equity and inclusion. The election was attended by Portuguese EMAC members and included candidates from other leading universities, including NOVA SBE and Universidade Católica Portuguesa.
This appointment follows ISEG's successful organisation of the EMAC conference in September 2024, which brought together academics from more than twenty countries, reinforcing the School's prestige in the area of Strategy and Marketing. Professor Márcia Herter has outlined an action plan focused on integrating Portuguese researchers into EMAC's activities, including webinars with national authors from top publications (such as those listed in the Financial Times and ABS4), and the EMAC Paper Development Workshop.This is aimed at supporting young researchers and PhD students with feedback from senior academics.
The professor also proposes fostering a culture of inclusion and diversity, guaranteeing representation and welcoming researchers at all stages of their careers, with the aim of strengthening the national academic community and the international projection of marketing research in Portugal.
