With enrolment now open for the 6th Edition of the Executive Programme in eCommerce Management of ISEG Executive Education, the Coordinators, Carolina Afonso (CEO of Gato Preto and an ISEG Professor) and Sandra Alvarez (Managing Director of PHD Media, Omnicom Media Group), are launching a book on the 4th November, from 18.00 to 19.30, which compiles the contributions of various experts in the field and of the programme's faculty, entitled 'eCommerce - How to sell online successfully'.
The launch event will take place on the ISEG Campus and will be preceded by a debate with the authors of the book on the topic of 'eCommerce & AI - How to use Artificial Intelligence to sell more', moderated by Carolina Afonso and Sandra Alvarez. Through practical examples shared by experts, participants will be able to understand some of the impacts that this transformative technology is having on sales and on optimising each stage of the purchasing process.
Free admission, subject to the available capacity. Those interested can register here.
Further information available HERE.