Biography
Lecturer in Strategic Management and Marketing at ISEG - Lisbon School of Economics & Management. Chagas is a member of the ADVANCE - CSG/Research in Social Sciences and Management research unit of the University of Lisbon. His research focuses mainly on marketing and business strategy. His work has been published in international peer review journals and conference proceedings. He has also tutored several Master degree Students.
For almost 5 years he served as Director/Coordinator of Research & Development at Santa Casa da Misericórdia de Lisboa, the largest non-profit organization in Portugal, employing more than 5.500 people. Chagas has more than 15 years' work experience as a practitioner, successfully leading projects and teams in the several positions he has held. As Project Director he led the digital transformation and innovation of several departments at Santa Casa, with a major focus on HR (SAP manager and employee self-service solutions). Previously, he worked as Director of Vocational Training and Personnel Development. He has also held positions as Strategy and CSR Manager (Responsible Gaming) and Product manager at Jogos Santa Casa, the Portuguese National Lottery. Chagas work has been recognized by several international institutions. He received the Young Lions Award, for young upcoming executives, attributed by the European Lotteries Association, among other awards.
Education
| 2022 | Doctorate of Business Administration, Business Administration, Marketing and Strategic Management ISEG (Portugal) |
| 2007 | Mestrado em Marketing ISEG (Portugal) |
| 2003 | Bachelor, Business Administration, Marketing Advertising and Public Relations Universidade Lusófona (Portugal) |
Publications & Citations
| Year | Title / Publication | Link |
|---|---|---|
| 2019 | Mercado do jogo legalizado em Portugal: Uma breve análise das mais recentes tendências. Unidade de Investigação em Ciências Sociais e Gestão (CSG) |
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| 2015 | Comportamento real de jogo online: uma revisão crítica da literatura VIII Simpósio Sobre Comportamento Organizacional, Lisboa, Portugal. |
| Year | Title / Publication | Link |
|---|---|---|
| 2024 | The interplay between leadership, diversity, creativity, and innovation: A mediation model of team processes |
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| 2019 | Offline, Online and Internet Gambling: An Overview of the Portuguese Market |
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| 2017 | How Portuguese Play the National Lottery: A Study of the Internet Player Profile |
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| 2016 | Online Gambling: A critical review of behavioral tracking research |
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| 2016 | Internet Consumer Behaviour: Building The Profile Of The Lottery Gambler. |
| Year | Title / Publication | Link |
|---|---|---|
| 2024 | Blockchain's value proposition for online gambling: The operators' perspective Technological Forecasting and Social Change |
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| 2022 | Consumer Profile Segmentation in Online Lottery Gambling Utilizing Behavioral Tracking Data from the Portuguese National Lottery Journal of Gambling Studies |
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| 2017 | Internet gambling: A critical review of behavioural tracking research Journal of Gambling Issues |
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Teaching
| Semester | Course | Degree | Coordinator |
|---|---|---|---|
| 2º | Strategic Marketing | Licenciatura Bolonha em Finanças - Finance, Licenciatura Bolonha em Gestão - Management, Licenciatura Bolonha em Economia - Economics | No |
| 1º | Marketing Operacional | Licenciatura Bolonha em Ciências Militares Aeronáuticas - Administração Aeronáutica - Ciências Militares Aeronáuticas - Administração Aeronáutica, Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Estudos Gerais - Estudos Gerais, Licenciatura Bolonha em Gestão - Gestão, Licenciatura Bolonha em Economia - Economia | No |
| 2º | Marketing do Desporto | Mestrado Bolonha em Gestão do Desporto - Gestão do Desporto | Yes |
| Year | Student Name / Title / Institution | Supervision Type | Link |
|---|---|---|---|
| 2023/2024 | EKATERINA BORZENKOVA Enhancing Customer Acquisition and Retention via Email: A Product Management Strategy Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | SCARLETH LORENA FLORES ALVARADO MARKETING PLAN FOR BANESCO USA Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | ANDREIA CARINA OLIVEIRA DA SILVA THOMAR HOUSE MARKETING PLAN Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | EUFEMIA SCALA THE IMPACT OF DIGITALIZATION ON ANGEL INVESTING NETWORKS: ENHANCING COREANGELS PERFORMANCE THROUGH BUSINESS MODEL INNOVATION AND CUSTOMER SUCCESS Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | EDUARDO AUGUSTIN MEJIA SOLE DEVELOPMENT OF A PROCUREMENT PERFORMANCE DASHBOARD FOR PM (PART AND MATERIALS) AT AIRBUS GBS PORTUGAL Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | INÊS MARQUES PERDIGÃO MARKETING PLAN: BIRDWATCHING FOR COMPANHIA DAS LEZÍRIAS Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | CAROLINA BATISTA FERNANDES MARKETING PLAN: ORGANIC ALTER REAL, BY COMPANHIA DAS LEZÍRIAS Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | BERNARDO RAMOS SUMMAVIELLE INTERNATIONAL MARKETING PLAN FOR COMPANHIA DAS LEZÍRIAS: WINE EXPORTATION TO THE BRAZILIAN MARKET Instituto Superior de Economia e Gestão |
Master | Ver |
| 2022/2023 | TOMÁS GANDARA DE CARVALHO DA SILVA AFONSO FATORES ESTRATÉGICOS DE COMUNICAÇÃO PARA O ENGAGEMENT DO ESPECTADOR CULTURAL: ESTUDO DE CASO DE MUSEUS DE ARTE CONTEMPORÂNEA Instituto Superior de Economia e Gestão |
Master | Ver |
| 2022/2023 | ANA CAROLINA CATARINO LOPES CASADO ESTILOS DE HUMOR E TIPOS DE PERSONALIDADE EM PUBLICIDADE Instituto Superior de Economia e Gestão |
Master | Ver |
| 2021/2022 | DAVID DE JESUS FERREIRA Plano de Marketing para a startup norte-americana Daily Movement Snacks Instituto Superior de Economia e Gestão |
Master | |
| 2019/2020 | ANA RITA DA ROCHA ABRANTES PLANO DE MARKETING FLY & JUMP, UNIPESSOAL LDA. |
Master | Ver |
| 2018/2019 | CATARINA RODRIGUES DA CRUZ RAMOS Plano de Marketing Sustentável para o Grupo dos Hotéis Real |
Master | Ver |
| 2018/2019 | RITA MARTINS DOS SANTOS SILVA PLANO DE SOCIAL MEDIA MARKETING PARA O MILLENNIUM BCP |
Master | Ver |
| 2018/2019 | DANNY EMMANUEL DA SILVA DE JESUS ANÁLISE DA PROPOSTA DE VALOR POTENCIAL NA APLICAÇÃO DO BLOCKCHAIN À INDUSTRIA DE JOGO ONLINE EM PORTUGAL |
Master | Ver |
| 2017/2018 | MARIA JOÃO SANTOS MARTINS Planeamento de marketing de eventos: Plano de marketing para o festival NOS Alive 2020 |
Master | Ver |
Professional Experience
| Name / Description | Date | Organization |
|---|---|---|
| Coordinator/Director of the Research & Development Unit |
2014 | SCML - Santa Casa da Misericórdia de Lisboa |
| Professor assistente Professor assistente |
2013 | ISEG |
| Director/Project Coordinator for Technological Modernization (HR; Legal; Internal Auditing; Quality) |
2013 - 2014 | SCML - Santa Casa da Misericórdia de Lisboa |
| Director of the Training and Development Unit |
2012 - 2013 | SCML - Santa Casa da Misericórdia de Lisboa |
| Alternate for the representative of the Ministry of Work and Social Affairs |
2010 - 2011 | |
| CSR and Strategic Research & Development Manager |
2010 - 2011 |