Biography
Márcia Herter is an Assistant professor at ISEG – Lisbon School of Economics and Management (University of Lisbon). PhD in Marketing at Neoma Business School (France). Márcia has taught courses at various levels (undergraduate, post-graduate, master's, Ph.D.) in several universities in France, Portugal, and Brazil. Her research appears in high-quality peer-reviewed ABS-ranked journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Business Ethics Quarterly, European Journal of Marketing, Journal of Business Research, and Psychology & Marketing and international academic conferences such as the European Marketing Academy (EMAC), the Association for Consumer Research (ACR), and the Academy of Marketing Science (AMS). Her research projects include topics like Social and Sustainable Marketing, Well-being and Health Marketing, Human-Digital interactions, and Sensory Marketing.
Education
| 2014 | Doctorate, Business Administration, Management Neoma Business School (France) |
| 2011 | Master, Business Administration, Marketing and Strategic Management Université Grenoble Alpes (France) |
| 2010 | Bachelor, Business Administration, Management Universidade Federal do Rio Grande do Sul (Brazil) |
Publications & Citations
Journal article
| Year | Title / Publication | Link |
|---|---|---|
| 2024 | Emojis as heuristic cues: The multifaceted role of emojis in online service interactions Journal of Consumer Behaviour |
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| 2024 | The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun? Journal of Brand Management |
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| 2024 | How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing International Journal of Consumer Studies |
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| 2023 | Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships Journal of Product and Brand Management |
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| 2023 | A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics Psychology & Marketing |
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| 2022 | Retail crowding: meta-analysis of contextual and cultural moderators Marketing Intelligence & Planning |
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| 2022 | Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors European Journal of Marketing |
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| 2022 | Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence Journal of Service Research |
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| 2021 | On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being Frontiers in Psychology |
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| 2021 | Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors Journal of Business Research |
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| 2021 | Using artificial intelligence to overcome over-indebtedness and fight poverty Journal of Business Research |
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| 2020 | Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill Business Ethics Quarterly |
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| 2020 | Traditionscapes in emerging markets The International Journal of Emerging Markets |
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| 2020 | The power of sophistication: How service design cues help in service failures Journal of Consumer Behaviour |
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| 2020 | Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior Journal of Hospitality and Tourism Research |
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| 2020 | Customer engagement in social media: a framework and meta-analysis Journal of the Academy of Marketing Science |
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| 2019 | Recycling cooperation and buying status European Journal of Marketing |
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| 2019 | Can luxury brands be ethical? Reducing the sophistication liability of luxury brands Journal of Cleaner Production |
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| 2016 | Green consumers and their identities: how identities change the motivation for green consumption International Journal of Consumer Studies |
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| 2015 | “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception Journal of Retailing and Consumer Services |
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| 2014 | “Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes International Journal of Retail and Distribution Management |
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| 2014 | Going green for self or for others? Gender and identity salience effects on sustainable consumption International Journal of Consumer Studies |
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| 2011 | Green consumer values: how do personal values influence environmentally responsible water consumption? International Journal of Consumer Studies |
Teaching
2024/2025
| Semester | Course | Degree | Coordinator |
|---|---|---|---|
| 2º | Marketing Estratégico | Licenciatura Bolonha em Finanças - Finance, Licenciatura Bolonha em Gestão - Gestão, Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Ciências Militares Aeronáuticas - Administração Aeronáutica - Ciências Militares Aeronáuticas - Administração Aeronáutica, Licenciatura Bolonha em Economia - Economia | No |
| 1º | Marketing Digital e Comunicação Integrada | Mestrado Bolonha em Marketing - Marketing | Yes |
| Year | Student Name / Title / Institution | Supervision Type | Link |
|---|---|---|---|
| 2022/2023 | SOFIA MACHUCA RIBEIRO E SILVA Plano de Comunicação Integrada de Marketing para a Lisbon Venues – Feiras, Congressos e Eventos |
Master | Ver |
| 2022/2023 | DIOGO ARTUR CABRAL NEVES DE LEMOS SARMENTO O IMPACTO DA COMUNICAÇÃO DIGITAL DE UMA MARCA AUTOMÓVEL NO CONSUMER ENGAGEMENT ISEG - LISBOA SCHOOL OF ECONOMICS & MANAGEMENT |
Master | Ver |
| 2022/2023 | MARIA LUÍSA CAMILO ALVES PACHECO DE MIRANDA PLANO DE COMUNICAÇÃO INTEGRADA DE MARKETING PARA A EMPRESA BAYER PORTUGAL Instituto Superior de Economia e Gestão |
Master | Ver |