Teresa Maria Raposo Dias de Oliveira Correia de Lacerda
Transformational Leadership Effectiveness in Implementing Corporate Social Responsibility Strategies: An Empirical Study of the Largest Firms in Portugal, 2010/02/24
Ana Carolina Baptista Afonso
The Green Consumer: Profile and Buying Behavior, 23/02/2010
Pedro Miguel Alvito Grencho
Communication in Public Services: The Perceived Impact of Advertising on Changing Citizen Behavior, 08/02/2010.
Vítor Manuel Baptista Pataco
The Impact of Sports on the Value of the Benfica, Porto and Sporting Brands, 2010/02/12
Ana Filipa Costa Martins
Impact of the Peugeot Car Brand Website on Consumer Attitudes and Behavior, 2010/04/09
José Guilherme Santos Alves
Choice of Course and Faculty to Attend: MBA and Masters in Management, Masters in Marketing and Masters in Economics Students, 2010/04/09
David Alexandre de Oliveira Robalo Dias
Corporate Philanthropy: The Behaviors and Perceptions of Generation Y Consumers in Relation to Corporate Philanthropy and its Implications for Marketing, 2010/06/16
Nuno Duarte Gomes Moreiras
Corporate Social Responsibility: An Empirical Analysis of Portuguese SME, 2010/06/16
Nuno Gonçalo Henriques da Rosa
The Impact of Social Networks on Marketing: A Portuguese Perspective, 2010/07/14
Sara João Barros da Costa
Brand Fragrance as Ambient Aroma: Exploratory Study of its Effects on Consumers, 2010/07/19
Yann Bernardo Alves
Impact of Smiles on Consumer Behavior and Perceptions, 2010/07/19
Vera de Oliveira Fernandes Ferraz da Costa
EQUIDOG Marketing Plan, 2010/07/20
Margarida Vilarinho de Beja Neves
ISTOFAZ-SE Brand Marketing Plan, 2010/07/20
Guilherme Fernandes Ramalho
Exploratory Study of Sources of Competitive Advantage for Golf Courses in Portugal: An Application of the Resource-Based View Model, 2010/07/21
António Filipe Andrade Caldeira Ferreira
Hotel Loyalty Program: The Porto Bay Case, 2010/09/22
Ana Cristina da Silva Fonseca
Working with Rhythm: The Influence of Music on Satisfaction and Productivity at Work, 2010/09/29
Sara Alexandra Ribeiro Martins e Silva
Impulsive Behavior in Online Groceries Retail, 2010/09/30
Carina da Silva Jacob
Standardization Versus Adaptation of the Tourist Offer in International Markets, 2010/11/16
Susana da Silva Prudêncio
Web Design and Web 2.0 Applications as Digital Marketing Tools to Increase Customer Satisfaction with Online Shopping Sites: The Case of Airline Tickets Sales, 2010/11/30
Ana Maria de Almeida Barreto Pinto
The Effect of Sponsorship on Brand Image: Exploratory Study of Image Transfer between Music Event and Main Sponsoring Brand, 2010/12/16
Mónica Alexandra Azevedo Fonseca da Silva
A marketing service provider's perspective on value creation from customer interactions: Application to a publishing consulting company, 2009/12/15
Carlos Jorge Henriques de Carvalho
Adaptation of Payne and Frow's CRM Strategy to Medium-Sized Private Banks, 2009/12/04
Carlos José Matias Gonçalves Santos
Banking Brands: Determinants of Brand Equity in the Portuguese Banking Industry, 2009/12/03
Nuno Filipe Costa Martins
Relationship between Engagement Profiles and Sources and Content of Information Searched in the Context of Automobiles, 2009/11/19
João Pedro Godinho Alves Jorge
The Importance of Competitive Intelligence in the Decision-Making Process, 2009/09/21
Luís Lourenço Matoso Galveias
Exploring the Relevance of a Typology of Services in the Supplier-Customer Relationship. Application to a Marketing Agency, 2009/07/14
Carla Andreia Lopes Trindade Medeiros
Perceived Service Quality: Replication and Extension - Brady and Cronin's Hierarchical Approach, 2009/07/10
Cristina Alexandra Jacinto Lopes dos Santos
Branded Entertainment and Purchase Intention: Exploratory Study of the Impact of Product Placement, Entertainment Medium and Brand on Purchase Propensity, 2009/05/27
Miguel Jorge da Cruz Lage
The Tribal Dimension of Consumption of Products Related to Football Clubs, 2009/05/25
Sónia Raquel da Silva Alves Sustelo
CRM Strategy in Portuguese Retail Banking: Exploratory Study of the Impact of Intellectual, Social and Technological Dimensions, 20/05/2009
Vanda Cristina Salgueiro Ferreira
The Importance of the Consumer's Innovative Spirit in Evaluating New Services: The Case of Brand Extensions, 2009/05/20
Frederico Miguel Santos Caetano
Business Networks: The Case of Media Agencies, 2009/04/17
Maria Filipa Barreiro Alves de Matos
Why Going to a Museum? Motivations and Lifestyle of Museums Visitors and Non-Visitors, 2009/03/26
Joana Isabel Barreiro Alves de Matos
The Museum Visit Experience. Visits to Museums: Expectations and Perceptions, the Consumer Experience and Critical Satisfaction Factors, 2009/03/26
Sara Alexandra Gonçalves Gil Perestrello de Vasconcellos
The Effectiveness of Using Public Figures as Message Senders in Behavior Change Intention - A Study Applied to Forest Fires, 2009/03/26
Luís Miguel Coelho Abreu
CRM: What Ford customers prefer in Portugal, 2009/03/04
Patrícia Isabel Ramos Pego Nunes Tavares
The Links of Reputation with Employee and Customer Satisfaction and Loyalty: The Case of Pousadas de Portugal, 2009/03/02
Marta Karam Vaz Pinto
Country Branding and Foreign Investment Location: The Case of Portugal, 2009/03/02
Tiago Filipe Garrido Pessoa Filho
The Image and Positioning of Wine Tourism Destinations: Relationship with the Rural Tourism Offer, 2009/01/07
Tânia Andrade Moura e Silva
The Use of Sponsorship as a Strategy to Strengthen Institutional Image - The Case of Caixa Geral de Depósitos, 2008/01/30
Mafalda Santos de Andrade do Rosário
Choosing an Educational Institution from the Student's Perspective: The Importance of Reputation, 2008/02/21
Henrique José Pereira Ventura
Neuroscience in Marketing Research: Neuromarketing and the Example of Emotion and Cognition in the Consumer Buying Decision Process, 2008/03/10
Cátia dos Santos Paulino Ribeiro de Almeida
The Portugal Brand as Seen by Foreign Media Correspondents, 2008/06/02
Íris Rosa Soares de Almeida
Appeals to Fear in Road Safety Campaigns: The Reactions of Young University Students, 2008/12/10
Alberto Manuel da Silva Augusto Alves da Silva
Consumer Emotions, Attitudes and Behavior Towards Presbyopia, 2008/12/10
José Manuel Caeiro do Rosário
"Corporate Brand and Firm Value", 2007/03/21
Fernando Frias Atanásio dos Reis
Contributions to Determining the Influence of Vocational Training on Valid Skills in the Performance of Salespeople in the Automotive Sector, 2007/03/23
Raquel Alexandra dos Santos Reis de Melo
The Impact of Euro 2004 on the Perception of Brand Portugal, 2007/03/23
Pedro Manuel de Azevedo e Silva Pedroso
Enhancing Cultural Heritage: The Case of Mértola, 2007/03/23
Ana Sara Dores Martins Gonçalves
Corporate Social Responsibility and its Implications for Marketing-Mix and Brand, 2007/06/25
José Bernardo Fonseca Pólvora Trindade Chagas
University Student Gambling Consumption, 2007/07/09
Tânia Sofia dos Santos Correia
Beyond the Hours: Self-Concept and Watch Consumption, 2007/09/18
Telma Alexandra da Silva Santos
"The Effectiveness of Electronic Mail Advertising", 2006/03/03
Luís Dias da Silva
"Analysis of the Effectiveness of a "Top"/"Island" as a Marketing Tool; Approach Relating to National Wines.", 2006/03/06
Filipa Gomes Henriques da Silva
"Shaping the Image of Golf in Vilamoura from the Player's Perspective", 2006/03/06
Isabel Machado
"The Internationalization Process of Portuguese Companies in the Crystal Industry - Hand Glass", 2006/06/12
Rui Pedro de Campos Ribeiro
"The Role of the Business Model in Capturing Value from a Technological Discovery: Evidence from Portuguese Biotechnology Companies", 2006/10/03
Maria de Fátima Simões Évora Queirós Correia
"The Choice of a Container Terminal from the Perspectives of the Line Operator and the Freight Forwarder", 2006/12/04
Sónia Maria Santos da Costa Reis
Standardization or Adaptation of International Marketing Communication? The Portuguese Case, 2005/02/21
João Miguel Correia Trindade Fanha
The Growth of Environmental Awareness. Positioning and New Opportunities for the "Green Products" Offer, 2005/02/23
Paula Carvalho Matos
The Potential of the "Point of Purchase" as a Means of Communication. Application to the Refrigerated Dairy Products Sector in Portugal, 2005/02/24
João Manuel Madeira Varela de Carvalho
Changes in Automotive Distribution. A Network Perspective, 2005/02/25
Ana Sofia Cunha e Moura de Carvalho de Seabra Moura
Brand and Character Licensing: Motivations, Implementation and Evaluation from the Licensee's Perspective, 2005/02/28
Marta Luísa Baltazar Coelho de Aleixo Ratão
The Contributions of Marketing to the Development of the Leisure Broadband Products Market, 2005/02/28
Sérgio Paulo Tavares Barata
The Exploitation of Brands in Sports Marketing. The Case of the Benfica Brand in Football, 2005/03/29
António Manuel Levy Varandas
"Content Analysis of Franchising Websites in Portugal: Personality Traits of Franchising Companies", 2005/11/25