Business Plan – “Bolina” a Marketplace for Carbon Offset

Solving global warming requires adopting new technologies and processes that reduce human greenhouse gases emissions to a minimum whilst offsetting the remaining emissions. Thus, surges the idea for Bolina, a marketplace platform that connects high-quality nature-based verified carbon offset projects with individual contributors in a simple, transparent, and trustworthy engagement. This business plan follows Harvard model and describes the creation and implementation of Bolina, covering market analysis, competitive positioning, marketing strategy, operations structure, financial projections, technical specifications and business description. It was conducted a market survey for costumer insights resulting in 62 responses. Bolina’s target market are young parents that want to assure their children’s future and we will differentiate ourselves by offer them high-quality projects in a seamless and engaging user-experience, demystifying the voluntary carbon market with transparency and simplicity. The financial revenue is based on the profit margin from direct project representation increasing as the platform scales up, resulting in 25 626 € of Net present value and an Internal rate of return of 54%, hence demonstrating the financial viability of the project. Overall, this project shows immense potential in creating a sustainable carbon offset marketplace adding value in the transition to a low-carbon economy.