DIGITAL TRANSFORMATION OF FINANCIAL ANALYSIS: THE CASE OF ADIDAS ITALY

This thesis delves into my internship experience as an FP&A (Financial Planning and Analysis) intern at the Italian subsidiary of Adidas Spa, a prominent player in the footwear, apparel, and sporting goods industry. I chose Adidas to gain insights into the economic dynamics of a global company. My focus is on understanding how the company coordinates its structure and manages its worldwide production network. Key responsibilities include cost control, contributing to month-end processes, and involvement in forecast activities. Additionally, I am engaged in implementing a new Power BI reporting system, aligning with corporate digitization and Industry 4.0 initiatives. This internship allows me to bridge theoretical knowledge in corporate finance and global business with hands-on experience in a market leader. It also provides an opportunity to explore the transformative aspects of digitalization within the corporate landscape.