Strategic Planning in a Non-profit Organization: A Stakeholder Approach - The Case of GIRA Bike Sharing System

There are limited studies for bike-sharing systems (BSS) around the world. Research on bike sharing systems may face limitations in terms of data quality, geographical variability, and the variety of user samples. Additionally, the long-term sustainability and broader social impacts of these systems may require more exploration. This study walks through, step by step, the development of a strategic planning for the expansion of a BSS. The present work has the goal of understanding the context and then developing and analyzing a Strategic Plan for a Lisbon BSS supported in a non-profit organization. This work covers strategy concepts such as Strategic Planning, different types of organizations, for-profit, governmental, and non-profit organizations. The work also covers the combination of strategy with the type of organization, Strategic Plan for non-profit organization that is controlled by the local government. It also covers a definition of the bike-sharing concept, its evolution, models of provision, the impacts, and the financial models. The objective of this framework is to provide a guiding template for organizations that own and manage Bike Sharing Systems (BSS), focusing on how they should strategize their expansion. This is to ensure that the organization's objectives are in harmony with the needs and expectations of the citizens. This work will devise a Strategic Plan for Lisbon's bike-sharing initiative, aimed at extending its reach across the entire city. This plan is intended to synchronize the ambitions of the organization with the requirements and interests of all stakeholders involved. The methodology used in this dissertation was based on extensive research on the elaboration of strategic plans for non-profit organizations. The dissertation approaches all the steps in a strategic planning for a non-profit organization, defining the vision the mission and goals of the organization, its position by analyzing internal and external factors, devising strategies and implementation plans and the review of the planning. This Masters Final Work (MFW) seeks to make a meaningful contribution to the research on BSS and the formulation of stakeholder-inclusive strategies for defining middle and long-term goals.