SMEs’ COVID-19 Adaptation in Macau: Focus on Information Technology

It is evident that COVID-19 made an enormous impact on the business environment around the globe. Macau was not exempt from this crisis. In this master’s final work, the author used qualitative methods trying to discover how the SMEs in Macau adapted to what COVID-19 had changed with the use of information technology, following the process of conducting a thematic analysis. In total, four in-depth one-on-one semi-structured interviews were conducted, transcribed and analyzed iteratively to reach adequacy of examples. The results of the analysis prove that the attitudes of the entrepreneurs and the embrace of information technology are essential in assisting SMEs in Macau to survive the crisis, improving resilience and efficiency of the enterprises and adapting to the ever-changing business conditions, which also match the existing theories.