BUSINESS PLAN FOR ITALIAN RESTAURANT IN NORTHERN PORTUGAL

This final master's thesis describes the economic viability of "Singular", an Italian restaurant that is scheduled to open on January 1, 2023. The restaurant will offer pizza, Italian pasta and frozen yogurt ice cream and will be located in Marco de Canaveses, an hour away from Porto. As part of this work, extensive market research was carried out in the food and beverage industry, both globally and nationally. Based on the collected data, the project to be developed will offer unique value propositions, which include the introduction of frozen yogurt ice cream, cheaper and faster delivery services, and the commitment to quality food. The economic viability analysis provides evidence of Singular's economic viability, with a Net Present Value of 598.844,61 euros and an internal rate of return higher than the opportunity cost of capital.