Developing BI Solutions for CPI industry in a Start-up Environment

The aim of this report is to describe my experience as an intern at BrandDelta, where I join the insight department with the goal of developing Business Intelligence (BI) solutions for marketing strategies using company AI and other internal sources. The report contains an overview of data visualization concept, starting with a general history of the evolution over the years, ending with an explanation of the modern techniques which use machine learning. Next, the report will examine the use of modern dashboards in business processes, including how they are implemented. It will also provide an overview of how messages are conveyed to the audience and discuss the actual effectiveness of dashboards and the challenges associated with their implementation in business intelligence solutions. The report also includes an overview of the of the company background, describing the structure and mission of it in upgrading the business methodology in the Consulting field, driving its grown and success. Moreover, it includes a review of my internship period, describing my role within the company and my objectives. It outlines the tasks that I carried out, such as market research and generating insights. Additionally, it examines the various tools and technologies I used for data collection and analysis, providing real examples of visualization and chart building for clients. Finally, the paper outlines my experience at BrandDelta, making a critical analysis of my work and experience believed to be positive after the internship period.