ANALYSIS OF BUSINESS NETWORKING WITH LINKEDIN AS EXECUTIVE SEARCH CONSULTANT

This dissertation provides insights into the topic of business networking as an executive search consultant as well as the relevance of LinkedIn as a tool for this. In doing so, a basic knowledge and understanding of the analyzed components was first provided through a literature review. Furthermore, with the help of semi structured expert interviews, the real-life picture drawn by the interviewees was compared in relation to the objects of the study. This has revealed that business networking is basically perceived in almost the same way by the experts who are operating in the industry of executive search as it is described in the literature, which has been reviewed for this work. With regard to the relevance of LinkedIn, it turned out that the business platform has its justification in its use in day-to-day business life of the experts, but the online network cannot generate the necessary personal basis in order to be considered as a suitable tool for business networking and its complexity of social interactions.