Plano de Marketing Hotel Mar e Sol

This project aims to create a Marketing Plan for Hotel Mar e Sol, located in São Pedro de Moel, Portugal, that will outline strategies and an implementation plan tailored to the needs of the hotel. Thus it will present a small-term structured plan, presenting the internal and external analysis of the hotel to implement the strategies needed to get better results for the hotel, as well as the measures needed to ensure the continuous and sustainable development of the hotel.