Assessing the Potential of Golf Among University Students to Leverage SDG 3 in Planbelas: A Consulting Project

This consulting project was executed under the partnership of ISEG school of economics and Planbelas, with the main goal of addressing Planbelas’ main concern, which was the potential of profitability of Belas’ new plots of land. In order to disintegrate the case, the project focused on a key component, which was the Assessment of the Potential of Golf Among University Students to Leverage SDG 3 in Planbelas. To resolve this issue, both an internal and external analysis were executed in Belas, comprising a SWOT analysis and the five forces of porter, where it was possible to access the potential and further comprehend the on-going status of Belas. The methodology of the project encompassed both interviews and surveys, where the interviews were semi-structured. The surveys conducted were used solely to support the already available data obtained from the interviews conducted, no deep analysis was conducted. The data was analysed to make new observations and provide a more comprehensive insight of the consulting project. The data analysed reinforces the position that Belas targeting SDG 3 and making use of the golf course to promote itself could also prove beneficial to university students. Golf being able to offer advantages both physically and mentally, would give students a chance not only to socialize but also to lead a healthy lifestyle. Therefore, Belas would be promoting both golf and a healthy lifestyle, as socialisation.