Engagement Strategy for ISEG’s Alumni Community

The purpose of this study is to identify what motivates alumni to maintain engaged relationships with their Alma Mater. Ultimately, the goal is to gather information on alumni relations from the existing literature, understand the importance of this topic and identify the most relevant factors that influence the development of an engaged alumni community. Those factors that increase the chance of Higher Education Institutions attracting and retaining its alumni revealed to be satisfaction with the undergraduate experience, image, trust, values and perception of quality. Additionally, a quantitative approach was used to conduct the present investigation, resorting to the elaboration of a survey that allowed for a deeper exploration of the thoughts and choices of ISEG’s former students. A sample of 120 ISEG alumni revealed which type of initiatives they prefer and which events they are more willing to participate in. Overall, the results obtained suggest that ISEG should invest in creating a wide and engaged alumni community.