Ensuring Operational and Logistics Excellence for the New ISEG Merchandising Store: A Consulting Project

ISEG – Lisbon School of Economics and Management, assembled a group of MIM students to consult on the development of a Merchandising Store for the institution. The client’s goal is to expand the ISEG brand, creating awareness within the population. To tackle the project, the consultants segmented the project into four core sections: Operations; Portfolio; Marketing; and Digital, all of which were either under-developedor even non-existent. This Operations-Oriented report recommends where the store should be assembled and how it should be organized and function while supporting the other departments. The paper will analyze the process; map out each one of them; take acloser look at the existing patterns and offer the best adjustments based on inquiries, surveys, and assumptions; and implement new strategies; areas, and services with the intent of presenting concise results that mirror the presented recommendation. The Operations sector is very broad, and it has the capability of covering all areas of service, and the reader will apprehend that information as the project concisely states its interceptions with each of the other sections. The end goal is to heavily expand the ISEG’STORE to attract people to the ISEG Brand so that it can boost its knowledgeability and accessibility in the market while looking to implement sustainable recommendations.