The Role of Influencer Marketing Strategy: The Case of Cheerz

In recent years, influencer marketing has become an increasingly popular strategy for businesses looking to expand their reach and engage with new audiences. This study focuses on the impact of influencer marketing on the online printing market in Italy, with a particular focus on the French-based company, Cheerz, and its competitors. The study examines how Cheerz has utilized influencer marketing to grow its businesses, and how this strategy has affected its brand. The analysis of this study is based on observational method and an in-depth interview. The study aims to provide a comprehensive understanding of the current state of influencer marketing in Italy's online printing market. The findings of this study indicate that influencer marketing has had a significant impact on the online printing market in Italy, and that Cheerz has been successful in leveraging this strategy to drive brand awareness and customer acquisition. Social media influencers have played a critical role in this success, as they have helped to create authentic and engaging content that resonates with consumers. The study also identifies several challenges that companies in this industry face when implementing influencer marketing, including the difficulty of identifying the right influencers to work with, ensuring that influencer content aligns with brand messaging, and measuring the effectiveness of influencer campaigns. However, the findings suggest that these challenges can be overcome through careful planning and execution, as well as ongoing evaluation and optimization of influencer marketing strategies. Overall, this study contributes to our understanding of the impact of influencer marketing on the online printing market in Italy and provides insights into how companies in this industry can leverage this strategy to achieve business growth and success.