EMAC Regional Conference 2024

• Paper submission deadline: 30 April 2024 (16:00 CET)
• Notification of acceptance: June 2024
• Early bird registration deadline: 12 August 2024
• Regular registration deadline: 9 September 2024
• Conference dates: 25-27 September 2024

For information about the call for Papers, click here.

The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.

EMAC Events

• Annual Conference: hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects at various stages of development.
• Regional Conference: aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Regional Conference serves the marketing communities of transition societies and interested researchers as a meeting point.
  
  The history of the EMAC Regional Conference began in 2007 at the University of Maribor (Slovenia) where researchers from this region, dealing with market development issues, decided to launch a conference entitled Marketing Theory Challenges in Transition Societies (MTC). The MTC conferences were hosted for two consecutive years by the University of Zagreb, Croatia (2008) and again by the University of Maribor, Slovenia (2009).
  
  In 2010 the MTC conference was embraced by the European Academy of Marketing and since then has continued with support of EMAC under a new title – EMAC Regional Conference. Marketing Theory Challenges in Emerging Markets. The first EMAC Regional Conference was hosted by Corvinus University of Budapest, Hungary (2010).

EMAC Publications

• Newsletter: To keep the EMAC membership informed of its activities as well as other happenings in the field, the Academy publishes the online EMAC Newsletter. Apart from conveying information on trends in the field, the Newsletter disseminates quarterly information on ongoing and completed research, teaching material and job vacancies.
• International Journal of Research in Marketing (IJRM): Building on a great tradition of global marketing scholarship, IJRM, EMAC flagship journal, aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.

For more information click here: http://www.emac-online.org; or contact Anne-Laure Marteaux, EMAC Executive Secretary: emac@eiasm.be.

The University of Lisboa

The University of Lisboa (ULisboa), founded in 1911, is a prestigious public research university in Portugal’s capital. Today, the University of Lisbon boasts 18 schools, covering a wide spectrum of academic disciplines, from humanities and social sciences to cutting-edge research in architecture, engineering, health sciences, and natural sciences. In 2023, ULisboa proudly holds the top position in major international rankings and ranks among the world’s top 200 universities. ULisboa is committed to academic excellence as a leading institution in the Portuguese academic landscape.

For more information click here: https://www.ulisboa.pt/en/about-us

ISEG – Lisbon School of Economics & Management

Established in 1911, ISEG – Lisbon School of Economics and Management is a prestigious public school within the University of Lisbon. As a pioneer, it launched the first undergraduate degree program in management and executive education in 1979 and introduced some of Portugal’s first MSc and PhD programs in economics and management. The School has four Academic Departments: Economics, Management, Mathematics, and Social Sciences. The management department is divided into scientific areas, which include the scientific area of strategic management and marketing.  Accredited by AACSB since 2018 and AMBA since 2007, ISEG ranks among the top 5% of globally accredited Business Schools. Its recognition extends to international rankings, including the Financial Times FT Rankings for Masters in Finance.

For more information click here: https://www.iseg.ulisboa.pt/en/

ADVANCE Research Centre in Management

In May 2007, ISEG established the ADVANCE – Research Center in Management, with the primary goal of fostering innovative and high-quality research in the management field. The center is committed to conducting cutting-edge research, combining robust theoretical foundations with extensive empirical investigations, to achieve international recognition as a premier research hub.

Conference Chairs

Prof. Márcia Maurer Herter, PhD

Prof. Sandra Miranda, PhD

Organizing Committee

Prof. Vitor da Conceição Gonçalves, PhD

Prof. João Mesquita Mota, PhD

Prof. Helena Milagre Martins Gonçalves, PhD

Prof. José Manuel Cristóvão Veríssimo, PhD

For more information about the conference chairs and the organizing committee, click here

Paper Submission

Deadline for paper submission is 30^th of April 2024 (16:00 CET Time).

Submission link: https://www.xcdsystem.com/eiasm/abstract/index.cfm?ID=WqYkhOV

For information about submission guidelines, click here.

Registration
Before registering please read all information available in the following sessions: Conference registration fee, Preliminary program, Welcome Reception, and Gala Dinner.

Registration link: https://www.xcdsystem.com/eiasm/store/index.cfm?ID=s3DlD2S

Conference registration fee

Co-authors can’t be registered as accompanying person.

It is allowed one Accompanying person per delegate.

Type of fee	Conference registration fee	Accompanying person fee
Early registration (by August 12, 2024)	€400	€ 130
Late registration (August 13 to September 9, 2024)	€440	€ 150
Cancellation fee*	€150	€30

The Conference registration fee includes:

• Welcome Reception on September 25, 2024
• Gala dinner on September 26, 2024
• Coffee breaks and lunches during the Conference
• Admittance to all scientific sessions of the Conference
• Admittance to all special sessions/workshops of the Conference
• Admittance to Early Research Symposium on September 25, 2024
• The EMAC Membership fee for 2025 (125€ )* 
• Conference documentation
• Certificate of attendance
• The Conference registration fee does not include the social events. Please see the available options, information, costs on “Social Events” section

*Delegates who have already paid the 2025 membership fee either individually or at the EMAC 2024 Annual Conference in Bucharest will not be charged for the membership. Do not register on the regular system and contact Anne-Laure Marteaux.

The accompanying person registration fee includes:

• Welcome Reception on September 25, 2024
• Gala dinner on September 26, 2024

General terms and conditions

Cancellation Policy

• Cancellation requests must be sent to the EMAC Secretariat: emac@eiasm.be
• Cancellations made on or before 12 August 2024 will be refunded less the €150 administration fee. Cancellations made after 12 August 2024 will NOT be refunded.
• Cancellations for the accompanying person made on or before 12 August 2024 will be refunded less the €30 administration fee. Cancellations made after 12 August 2024 will NOT be refunded.
• No Shows will NOT be refunded.
• Substituting a registered delegate with an alternative person (one of your co-authors only) is acceptable until 12 August 2024 and should be notified to emac@eiasm.be by informing the paper ID number. The name and order of the authors will NOT be changed neither in the conference programme nor in the proceedings.

Liability

By no means shall EMAC be held liable, either directly or indirectly, for any problematic issue that may occur within the framework of the Conference and its organization, not only with respect to the organizers but also with respect to third parties (airline companies, hotels, transportation, taxis, etc.) while in the performance of duties or services even indirectly related to the Conference.

This contractual liability exemption clause is equally valid in case of an event of force majeure which leads to the disruption and/or the partial or complete cancellation of the Conference programme, for reasons not attributable to EMAC. An event of force majeure is defined as an unforeseen and exceptional event – be it climatic, environmental, political or socio-economic – and does not imply any limitation. Furthermore, the delegate also expressly agrees to totally absolve EMAC from any responsibility and liability with regard to travel insurance and related costs or claims. It is solely up to the individual to seek out and purchase or otherwise obtain the necessary insurance with regards to his/her travel, etc. and/or to independently issue a claim against any third party that may be responsible for direct or indirect losses or damages caused to or suffered by the delegate en route to and from the Conference.

Best EMAC Regional Conference Paper Award recognizes the best paper submitted to the EMAC Regional Conference. This is the first year this award will be given.

The criteria to be used for awarding the best paper are:

• Contribution to the advancement knowledge in marketing;
• Methodological rigor used;
• Managerial application of results.

Selection Process

The winner paper is selected through a process overseen by the EMAC Regional Conference Chairs. Papers are nominated for the award by reviewers through the competitive review process. The Conference Chairs and the EMAC Vice-President Publications, Professor Michael Haenlein, are responsible for selecting the final choice for the Best EMAC Regional Conference Paper Award.

Winner Recognition

Winners are awarded a certificate.

Pre-Conference 5th Early-Stage Researcher Symposium

ISEG, 25 September 2024

ERS is an initiative of EMAC for early-stage researchers, including young lecturers, postdocs, PhD students as well as senior researchers who want to learn more about how to conduct research and publish. The symposium provides an opportunity to learn from experienced researchers and supports the development of professional skills for building an academic career. The ERS is an opportunity to meet like-minded people, present your research interests, exchange ideas and potentially start project collaborations and networking.

Programme

12:30-12:45	Welcome: Vesna Zabkar, University of Ljubljana, ERS Co-Chair
12:45-13:45	ERS Session 1: José Veríssimo, ISEG, Lisbon: How to supervise master and PhD students
13:45-14:45	ERS Session 2: Ursa Golob Podnar, University of Ljubljana: How to be a good reviewer
14:45-15:15	Break
15:15-16:15	ERS Session 3: Corina Pelau, Bucharest University of Economic Studies: How to find the right work/life/family/friends balance
16:15-17:30	ERS Networking Session & Research Collaborations: Vesna Zabkar, University of Ljubljana, ERS Co-Chair with presenters from the ERS session

For more information about the ERS presenters, click here.

ERS Fee

• Early-Stage Researcher Symposium Fee: 50€ (please contact Anne-Laure Marteaux: emac@eiasm.be)
• For EMAC Regional participants: included in the conference fee (please indicate it by ticking the dedicated box on the conference registration form)

If you have any questions related to ERS, please do not hesitate to contact Anne-Laure Marteaux, EMAC Executive Secretary (emac@eiasm.be).

Final Programme

Click here to see the detailed version of the Final Programme.

Click here to see the brief version of the Final Programme.

Keynote Speakers

Adilson Borges, Dean & Executive Director of Rennes School of Business, France
Presentation title: Academics are from Mars, Practitioners are from Venus: Building the Bridges between academia and industry to create value for organizations and society.

Sankar Sen, Professor of Marketing at Baruch College, City University of New York, USA 
Presentation title: Wherefore Marketplace Morality?

For more information about the Keynote Speakers bio, click here.

Special Sessions

Workshop on Experimental Research

The workshop on Experimental Research aims to discuss Correlation, Causality, Randomization, Laboratory Experiments vs. field experiments, and Statistical tests to analyze experimental data. The workshop will be led by Prof. Giampaolo Viglia, University of Portsmouth, UK.

Strategic Marketing Orientations – A Grounded Cognition Approach Using Wine

One of the first lessons marketing students learn relates to strategic orientations. For example, should a firm opt for a consumer orientation – tailoring the products according to market needs or should they opt for a production orientation – make a great product and people will request it. Is one better than the other? It depends… In this session, we delve into these orientations via a grounded cognition approach using Portuguese wines. Participants will learn about how history as well as current firm and market drivers shape the strategic choices wine firms take when developing orientations for the brands. The session will be headed by Prof. Nathalie Spielmann, NEOMA Business School, France.

For more information about the Special Sessions presenters bio, click here.

Meet the Editors Session

It is with great honour and pleasure that we are hosting two Meet the Editors Sessions.
We would like to thank the Academic Journals that accepted our invitation and the distinguished
colleagues who kindly agreed to participate.

Session I

European Journal of Management Studies
Tiago Cardão-Pito, ISEG – University of Lisbon, Portugal
International Journal of Consumer Studies
uis Martinez, Nova School of Business and Economics, Portugal
Journal of Advertising Research
Jean-Luc Herrmann, University of Lorraine, France
Journal of Sustainable Marketing
Elif Karaosmanoglu, Istanbul Technical University, Turkey
Journal of the Academy of Marketing Science
Stephanie Noble, University of Tennessee, USA

Session II

European Journal of Management Studies
Tiago Cardão-Pito, ISEG – University of Lisbon, Portugal
International Journal of Consumer Studies
Luis Martinez, Nova School of Business and Economics, Portugal
Journal of Advertising Research
Jean-Luc Herrmann, University of Lorraine, France
Journal of Sustainable Marketing
Elif Karaosmanoglu, Istanbul Technical University, Turkey
Journal of the Academy of Marketing Science
Stephanie Noble, University of Tennessee, USA

Oral Presentation Guidelines
For information about oral presentation, click here.

For the oral presentation conference template, click here.

Poster Session
For information about poster session, click here.

The conference will take place at ISEG in the Quelhas building. Quelhas is a traditional architectural structure that preserves historical traces with the city of Lisbon (Inglesinhas convent, National broadcaster studio) that was renewed maintaining its historic features. 

ISEG is located in the Lisbon city center, within walking distance from bus stops, tramcar stops, and train stops.

ISEG Address
Rua do Quelhas 6, 1200-781 Lisboa

Welcome Reception

• Wednesday 25th September 2024, 18:00 – 21:00
• Let us welcome you to the EMAC 2024 Regional Conference by joining us at the Welcome Reception, which will take place at the ISEG Rooftop Terrace.

• Attendance is included in the conference registration fee. Entry is not permitted before 18:00 hours and it is mandatory to use the Conference badge.
• Please inform us when registering your attendance at the Welcome Reception. Delegates who are unable to attend the Welcome Reception will have the cost associated with this event donated to a charity institution.
• For more information about how to get to ISEG, please see the “Travel to Lisbon & ISEG” separation.

Conference Gala Dinner

• Thursday 26th September 2024, 19:00 – 23:00
• Let’s celebrate the EMAC 2024 Regional Conference during the Gala Dinner that will take place at Casa do Alentejo (https://casadoalentejo.pt/). We will receive the delegates with a welcome drink from 19:00 to 19:45, followed by dinner service starting at 20:00.

Casa do Alentejo is a historical space in the city center with 100 years that promotes and helps to preserve the Alentejo (a Portuguese traditional region) culture. Casa do Alentejo is located in a palace that dates to the 17th century, with outstanding traditional tiles. From its earliest history, it is known that it belonged to an aristocratic family – the Paes de Amaral (Viscounts of Alverca) – from whom it adopted the name and title of Palácio Paes do Amaral or Palácio Alverca. At the beginning of the 20th century (1917-1919) it was leased to a company that transformed part of the old palace into the 1st casino in the capital – the Magestic Club.

• Attendance is included in the conference registration fee. Entry is not permitted before 19:00 hours and it is mandatory to use the Conference badge.
• Please inform us when registering your attendance at the Gala Dinner. Delegates who are unable to attend the Gala Dinner will have the cost associated with this event donated to a charity institution.
• Address: Rua Portas de Santo Antão, 58
  Subway: Restauradores (blue line)

The social events are optional and have an extra cost per attendee. Please make sure to select the social events you want to attend when registering for the conference. It will not be possible to register for the social events during the conference.

• The social events have a number of available places. If the minimum number is not achieved, we will reimburse the attendees.
• Only one additional accompanying person for the social events is allowed and should meet the specifications available on the PDF document with more information about the social events.
• Co-authors can’t be included as an accompanying person for the social events.

For information about the social events click here.

Lisbon is the capital and largest city of Portugal. It was founded as a Phoenician settlement and later became a Roman city called Olissipo. Throughout its history, Lisbon has been influenced by various civilizations, including the Moors and the Christians during the Middle Ages. In the 15th and 16th centuries, Lisbon played a crucial role in the Age of Exploration, serving as a starting point for voyages to the New World, Africa, and Asia. The city was severely damaged by a massive earthquake and tsunami in 1755, but it was rebuilt in the elegant neoclassical style that characterizes much of its architecture today. Lisbon was the centre of the Carnation Revolution in 1974, which led to the overthrow of Portugal’s authoritarian regime and the establishment of a democratic government.

Key historical landmarks include the Belem Tower and Jeronimos Monastery, which are UNESCO World Heritage Sites, reflecting the city’s maritime heritage.

The city’s attractions are diverse. The Alfama district, with its narrow streets and traditional Fado music, offers a glimpse into old Lisbon. The bustling Bairro Alto and Chiado areas are known for their vibrant nightlife and cultural scene. The modern Parque das Nações and the Oceanário de Lisboa showcase contemporary architecture and marine life, respectively.

Lisbon’s tram network, especially Tram 28, is a popular way to explore the city, offering scenic views of its historic neighborhoods. The city’s cuisine, particularly seafood, and the unique pastéis de nata (custard tarts) are must-tries for visitors.

For more information visit: https://www.visitlisboa.com/en

Travel to Lisbon

• Arriving by Plane

Lisbon’s International Airport (Aeroporto da Portela) is only 7 km from the city centre (approximately 20 minutes by car).

Underground: The underground (metro) Airport-Saldanha line takes about 20 minutes and has connections to other lines that reach other parts of the city. There are two underground stations close to ISEG: Rato (13 min walk) and Cais Do Sodré (17 min walk).

Aerobus: The Aerobus service to the city center begins at 8 am and ends at 9 pm (every 20 minutes). Attendees should get off at Av. Fontes Pereira de Melo bus stop. From there, they should take the number 727 bus to go to ISEG and get off at Av. D. Carlos I bus stop.

Taxi and car ride-sharing platforms: Services are available 24 hours a day, the journey time to the city centre lasts 20-30 minutes. From 10 pm to 6 pm, the taxis’ fare increases by around 20% and luggage is charged according to a fixed rate. Bolt and UBER are the car ride-sharing platforms available In Lisbon.

• Arriving by Train

Attendees should reach the Santa Apolónia railway station. To get to ISEG, attendees should take the 728 bus and get off at Santos. Then there are two alternatives: walk up Av. D.Carlos I (5 minutes) or to take the number 706 or 727 bus and get off at the end of Av. D.Carlos I.

How to get to ISEG?

The Conference will be held at ISEG (University of Lisbon).

• Bus:
  • 706 / 727:Av. Dom Carlos I
  • 713 / 773: Rua Borges Carneiro
  • 714 / 760 / 774: Largo Conde Barão
  • 728: Av. 24 de Julho
• Tram:
  • 25 / 28: Calçada da Estrela
  • 15 / 18: Av. 24 de Julho
• Train:
  • Cascais Railway Line: Santos station
• Subway:
  • Yellow Line: Rato station
  • Green Line: Cais do Sodré station

Lisbon is served by various accommodation alternatives, including traditional large hotels, smaller hotels, or guest houses with differentiated service and location. All these alternatives are accessible through the usual online booking platforms.

The conference organization recommends choosing accommodation in the city center (near Marquês de Pombal and Av. da Liberdade). This will be convenient in the access to ISEG. 

Turim Hotels – Official partner

Turim Hotels allows you to choose the hotel that you find most suitable for you. Using the code EMACRegional2024 on the reservation website https://www.turim-hotels.com/ you will get a 15% discount for stays from 25.09.2024 to 28.09.2024. 

Get to Lisbon: https://www.visitlisboa.com/en/p/get-to-lisbon

Useful Information: https://www.visitlisboa.com/en/p/useful-information

What to do in Lisbon: https://www.visitlisboa.com/en/c/sightseeing-and-activities