Na próxima quarta-feira, dia 26, entre as 13h00 e as 14h00, tem lugar no Anfiteatro 3 do Edifício Quelhas do ISEG (4º Piso) a primeira sessão do 2º Semestre dos ISEG Research Seminars.
A sessão inicial contará com a presença como speaker de Jason Thatcher, da Universidade do Colorado (EUA), que apresentará o seu paper “Designing Effective Online Experiments: A Practical Roadmap”, cujo abstract pode ser consultado mais abaixo na presente página.
Os seminários de Research do 2º Semestre decorrerão semanalmente até 4 de junho e contarão com a participação de docentes do ISEG e de outras escolas nacionais e internacionais. Saiba mais AQUI.
Entrada livre.
Abstract
Online experiments are increasingly used by business researchers to examine theoretical and practical challenges of contemporary organizations. In this seminar, we will review challenges tied to successfully executing online experiments that use participants recruited from online planels (such as MTurk, Prolific, or Qualtrics) or from natural populations (such as through community groups or organization). The seminar will be organized in two intertwined parts. The first part of the seminar will briefly review ideas of experimental and quasi-experimental design, underscoring that kernels to solving many of the design challenges can be found in existing business research. The second part of the seminar will focus on articulating challenges and sharing applied solutions to them. Some challenges to be discussed include (a) purposeful sampling from online panels, (b) designing effective manipulations, (c) data integrity and quality checks, and (d) limitations of online experimental designs. Upon completion of the seminar, students will have a roadmap for how to conduct effective online experiments suitable for submission to top business journals such as Academy of Management Journal, Journal of Applied Psychology and MIS Quarterly.