Estratégia Empresarial (2 º Sem 2012/2013)

ECO , FIN , GES , MAEG

Bibliografia

Principal

• Ireland, Hoskisson, Hitt, The Management of Strategy (10th Ed.) ? Concepts and Cases, SouthWestern - Cengage Learning, 2013

Secundária

• De Wit, Meyer, Strategy ? Process, Content, Context (4th Ed.) , SouthWestern - Cengage Learning, 2010
• Wheelen, Hunger, Strategic Management and Business Policy (11th Ed.), Pearson, 2008