Estratégia Empresarial (2 º Sem 2013/2014)

ECO , FIN , GES , MAEG

Bibliografia

Principal

  • Ireland, Hoskisson, Hitt, The Management of Strategy (10th Ed, 9th Ed, 8th Ed) ? Concepts and Cases , SouthWestern - Cengage Learning, 2013, 2012, 2011

Secundária

  • De Wit, Meyer, Strategy ? Process, Content, Context (4th Ed.) , Southwestern, 2010
  • Wheelen, Hunger, Strategic Management and Business Policy (11th Ed.), Pearson, 2008
  • Robalo Santos, Gestão Estratégica ? Conceitos, modelos e instrumentos, Escolar, 2008