Estratégia Empresarial (2 º Sem 2018/2019)
ECO , EGERAIS , FIN , GES , MAEG
Bibliografia
Principal
- Ireland, Hoskisson, Hitt, The Management of Strategy (11th Ed, 10th Ed, 9th Ed) - Concepts and Cases , SouthWestern - Cengage Learning, 2014, 2013, 2012
Secundária
- Robalo Santos, Gestão Estratégica - Conceitos, modelos e instrumentos, Escolar, 2008
- Wheelen, Hunger, Strategic Management and Business Policy (11th Ed.), Pearson, 2008
- De Wit, Meyer, Strategy - Process, Content, Context (4th Ed.) , Southwestern, 2010