Empreendedorismo (2 º Sem 2018/2019)

ECO , ECN , EGERAIS , FIN , GES , MNG , MAEG

Bibliografia

Principal

• Blank, Steve and Dorf, Bob, The Start-up Owner?s Manual ? The Step by Step Guide for Building a Great Company, ISBN: 9780984999309 , 2012
• Osterwalder, Alexander , Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers , ISBN13 9780470876411, 2013