Marketing (2 º Sem 2010/2011)
Bibliografia
Principal
- Solomon, Marshall e Stuart, Marketing, real people, real choices, Pearson International Edition, 2009
- Brian P. Woolf, Customer specific marketing ? The new power in retailing, Teal Books, 1996
- Jorge Vasconcellos e Sá, Drucker on carving success out of the crisis: what Peter Drucker would have told us Vida Económica, Vida Económica, 2009