Strategic Marketing
(2
º Sem
2018/2019)
ECN
,
MNG
Bibliografia
Principal
-
KOTLER, Philip e ARMSTRONG, Gary,
Principles of Marketing
,
Global Edition, 17th Edition, Pearson.,
2018
Secundária
-
ARMSTRONG, Gary, KOTLER, Philip, OPRESNIK, Marc O.,
Marketing: An Introduction
,
13th Global Edition, Pearson,
2017
-
SOLOMON, Michael R.,
Consumer Behavior: Buying, Having and Being
,
12th Edition, Pearson Higher Education,
2018
-
MALHOTRA, Naresh K.,
Essentials of Marketing Research: A Hands-On Orientation
,
1th Edition, Prentice Hall,
2015
-
WOOD, Marian Burk,
The Marketing Plan Handbook
,
5th Edition, Pearson New International Edition.,
2014