Marketing Estratégico (2 º Sem 2008/2009)

ECO , GES , MAEG

Bibliografia

Principal

• KOTLER, Philip e Armstrong, G. , Principles of Marketing, 12th Edition,, Prentice-Hall, 2008

Secundária

• KOTLER, Philip e kELLER, Kevin, L. , Marketing Management, 12th Edition,, Prentice-Hall, 2005
• SOLOMON, M., Consumer Behavior: Buying, Having, and Being, 6th Edition,, Prentice Hall, 2004
• MALHOTRA, Naresh e K., BIRKS, Davis , Marketing Research, An Applied Approach, 3rd Edition,, Pearson Education, 2008