Marketing Estratégico (2 º Sem 2011/2012)
Bibliografia
Principal
- KOTLER, Philip e Armstrong, G. , Principles of Marketing , 13rd Edition, Prentice-Hall, 2010
Secundária
- SOLOMON, M., Consumer Behavior , 8th Edition, Prentice-Hall, 2009
- MALHOTRA, Naresh e K., BIRKS, Davis , Marketing Research: An Applied Approach , 3rd Edition, Pearson Education, 2008
- PEPERS, D., ROGERS, M. , Return on Customer Creating Maximum Value for Your Scarcest Resource, Cyan Books, 2005