Marketing Estratégico
(2
º Sem
2018/2019)
ECO
,
GES
,
MAEG
Bibliografia
Principal
-
Kotler, Philip e Armstrong, Gary ,
Principles of Marketing
,
Global Edition, 17th Edition, Pearson.,
2018
Secundária
-
Armstrong, Gary, Kotler, Philip, Opresnik, Marc O. ,
Marketing: An Introduction
,
13th Global Edition, Pearson.,
2017
-
Solomon, Michael R. ,
Consumer Behavior: Buying, Having and Being
,
Global Edition, 12th Edition, Pearson Higher Education,
2018
-
Malhotra, Naresh K. ,
Essentials of Marketing Research: A Hands-On Orientation
,
1th Edition, Prentice Hall,
2015
-
Wood, Marian Burk ,
The Marketing Plan Handbook
,
5th Edition, Pearson New International Edition,
2014