Marketing Industrial (2 º Sem 2020/2021)
GEI (Gestão e Estratégia Industrial)
Bibliografia
Principal
- Anderson, J., Narus, J., Narayandas, D., Business Market Management: Understanding, Creating, and Delivering Value, 3rd Ed., Prentice-Hall: New Jersey., 2009
- Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I. , Managing Business Relationships, 3rd Ed., London: John Wiley., 2011