Marketing Operacional
(2
º Sem
2020/2021)
MKT (Marketing)
Bibliografia
Principal
-
Kotler, P. & Armstrong, G,
Principles of Marketing
,
17th ed. Essex, England: Prentice-Hall. ,
2018
-
McDonald, M. & Wilson, H. ,
Marketing Plans ? How to Prepare Them, How to Use Them
,
7th ed., John Wiley & Sons. ,
2011
-
Wood, M. ,
The Marketing Plan Handbook
,
5th Ed., Pearson New International Edition.,
2014
-
Wood, M.,
Essential Guide to Marketing Planning (4th ed). Harlow, United Kigdom: Pearson Education.,
ISBN: 978-1-292-11752-2 (Print)
ISBN: 978-1-292-11754-6 (PDF),
2017
Secundária