Marketing Operacional (1 º Sem 2017/2018)
Bibliografia
Principal
- Kotler, P. & Armstrong, G., Principles of Marketing, Global Edition,16th ed., New Jersey: Prentice-Hall. [ISBN-13: 9781292092485]; [ISBN-10: 1292092483] [Capítulos 1, 3, 4, 8, 10, 11, 12, 14 e 17], 2016