JOURNAL ARTICLE

JOSÉ AUGUSTO DE JESUS FELÍCIO, J., M.MARIA MARGARIDA DE MELO COELHO DUARTE, R.RODRIGUES, "Global mindset and SMEs' internationalization with fuzzy-sets QCA approach", Journal of Business Research  , 2016, vol. 69, no. 4, pp. 1372-1378

JOSÉ AUGUSTO DE JESUS FELÍCIO, J., M.MARIA MARGARIDA DE MELO COELHO DUARTE, R.RODRIGUES, R., CALDEIRINHA, V.R, "Franchisee-based brand equity and performance", Service Industries Journal  , 2014, vol. 34, no. 9-10, pp. 757-771

MARIA MARGARIDA DE MELO COELHO DUARTE, M., G.DAVIES, "Trust as a Mediator of Channel Power",  Journal of Marketing Channels  , 2004, vol. 11, no. 2/3, pp. 77-102

MARIA MARGARIDA DE MELO COELHO DUARTE, M., G.DAVIES, "The Conflict-Performance Assumption in Business to Business Relationships",  Industrial Marketing Management  , 2003, vol. 32, no. 2, pp. 91-99

GONÇALVES, V., M.MARIA MARGARIDA DE MELO COELHO DUARTE, "Some Aspects of Franchising in Portugal: An Exploratory Study",  International Journal of Retail and Distribution Management  , 1994, vol. 22, no. 7, pp. 30-40

BOOK

MARIA MARGARIDA DE MELO COELHO DUARTE, M.,  Marketing: Conceitos e Casos Portugueses , Escolar Editora, Lisboa, Portugal, 2004

PAPER PRESENTED AT ACADEMIC OR PROFESSIONAL MEETINGS

FELÍCIO, J. A., M.MARIA MARGARIDA DE MELO COELHO DUARTE, R.RODRIGUES, "Global Mind-set and SMEs' Internationalization with Fuzzy-Sets QCA Approach"  2015 Global Innovation and Knowledge Academy (GIKA) Conference  .  2015, Valencia, Spain