Biography
Márcia Herter é professora auxiliar no ISEG – Lisbon School of Economics & Management (Universidade de Lisboa). Doutora em Marketing pela Neoma Business School (França). Márcia ministrou cursos de diversos níveis (licenciatura, pós-graduação, mestrado, doutoramento) em diversas universidades na França, Portugal e Brasil. Sua investigação aparece em periódicos de alta qualidade avaliados pela ABS, incluindo Journal of the Academy of Marketing Science, Journal of Service Research, Business Ethics Quarterly, European Journal of Marketing, Journal of Business Research e Psychology & Marketing e conferências acadêmicas internacionais como a European Marketing Academy (EMAC), a Association for Consumer Research (ACR) e a Academy of Marketing Science (AMS). Seus projetos de investigação incluem temas como Marketing Social e Sustentável, Marketing de Bem-Estar e Saúde, Interações Humano-Digitais e Marketing Sensorial.
Education
| 2014 | Doctorate, Business Administration, Management Neoma Business School (France) |
| 2011 | Master, Business Administration, Marketing and Strategic Management Université Grenoble Alpes (France) |
| 2010 | Bachelor, Business Administration, Management Universidade Federal do Rio Grande do Sul (Brazil) |
Publications & Citations
Journal article
| Year | Title / Publication | Link |
|---|---|---|
| 2024 | Emojis as heuristic cues: The multifaceted role of emojis in online service interactions Journal of Consumer Behaviour |
See more |
| 2024 | The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun? Journal of Brand Management |
See more |
| 2024 | How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing International Journal of Consumer Studies |
See more |
| 2023 | Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships Journal of Product and Brand Management |
See more |
| 2023 | A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics Psychology & Marketing |
See more |
| 2022 | Retail crowding: meta-analysis of contextual and cultural moderators Marketing Intelligence & Planning |
See more |
| 2022 | Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors European Journal of Marketing |
See more |
| 2022 | Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence Journal of Service Research |
See more |
| 2021 | On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being Frontiers in Psychology |
See more |
| 2021 | Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors Journal of Business Research |
See more |
| 2021 | Using artificial intelligence to overcome over-indebtedness and fight poverty Journal of Business Research |
See more |
| 2020 | Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill Business Ethics Quarterly |
See more |
| 2020 | Traditionscapes in emerging markets The International Journal of Emerging Markets |
See more |
| 2020 | The power of sophistication: How service design cues help in service failures Journal of Consumer Behaviour |
See more |
| 2020 | Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior Journal of Hospitality and Tourism Research |
See more |
| 2020 | Customer engagement in social media: a framework and meta-analysis Journal of the Academy of Marketing Science |
See more |
| 2019 | Recycling cooperation and buying status European Journal of Marketing |
See more |
| 2019 | Can luxury brands be ethical? Reducing the sophistication liability of luxury brands Journal of Cleaner Production |
See more |
| 2016 | Green consumers and their identities: how identities change the motivation for green consumption International Journal of Consumer Studies |
|
| 2015 | “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception Journal of Retailing and Consumer Services |
|
| 2014 | “Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes International Journal of Retail and Distribution Management |
|
| 2014 | Going green for self or for others? Gender and identity salience effects on sustainable consumption International Journal of Consumer Studies |
|
| 2011 | Green consumer values: how do personal values influence environmentally responsible water consumption? International Journal of Consumer Studies |
Teaching
2024/2025
| Semester | Course | Degree | Coordinator |
|---|---|---|---|
| 2º | Marketing Estratégico | Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Finanças - Finance, Licenciatura Bolonha em Gestão - Gestão, Licenciatura Bolonha em Ciências Militares Aeronáuticas - Administração Aeronáutica - Ciências Militares Aeronáuticas - Administração Aeronáutica, Licenciatura Bolonha em Economia - Economia | No |
| 1º | Marketing Digital e Comunicação Integrada | Mestrado Bolonha em Marketing - Marketing | Yes |
| Year | Student Name / Title / Institution | Supervision Type | Link |
|---|---|---|---|
| 2023/2024 | JOANA FILIPA SOUSA TEIXEIRA GARCIA O IMPACTO DA CUSTOMIZAÇÃO DE PRODUTOS DE HIGIENE NA INTENÇÃO DE COMPRA IMPULSIVA Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | MARIA MIRANDA GUTIERREZ BRILHANTE DIAS PLANO DE COMUNICAÇÃO INTEGRADA PARA A EMPRESA GRUPO REMAX LATINA Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | GABRIELA BIBO O uso da Realidade Aumentada em uma aplicação de decoração: Perspetiva do consumidor sobre a marca e a influência das gerações Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | INÊS RAQUEL PRETO GARCIA PLANO DE COMUNICAÇÃO INTEGRADA DE MARKETING PARA A EMPRESA MOREWORDS REAL ESTATE Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | ANA BEATRIZ DA CONCEIÇÃO JARDIM A Influência do Femvertising na Intenção de Prática e Apoio ao Desporto Feminino Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | FERNANDA MARCILIO TRIBONI O impacto das Fake News sobre meios mediáticos na intenção de disseminação da notícia e na atenção dos usuários Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | FILIPA EUSÉBIO VICTOR O Impacto do Uso Estratégico de Rótulos “Sem Glúten” na Intenção de Compra e na Atitude em Relação à Marca do Consumidor Instituto Superior de Economia e Gestão |
Master | Ver |
| 2023/2024 | MARIANA GUEDES PINTO DE ROSADO CORREIA Marketing de Influência na Indústria de Fast Fashion: Influenciadores Humanos e Virtuais Instituto Superior de Economia e Gestão |
Master | Ver |
| 2022/2023 | SOFIA MACHUCA RIBEIRO E SILVA Plano de Comunicação Integrada de Marketing para a Lisbon Venues – Feiras, Congressos e Eventos |
Master | Ver |
| 2022/2023 | DIOGO ARTUR CABRAL NEVES DE LEMOS SARMENTO O IMPACTO DA COMUNICAÇÃO DIGITAL DE UMA MARCA AUTOMÓVEL NO CONSUMER ENGAGEMENT ISEG - LISBOA SCHOOL OF ECONOMICS & MANAGEMENT |
Master | Ver |
| 2022/2023 | MARIA LUÍSA CAMILO ALVES PACHECO DE MIRANDA PLANO DE COMUNICAÇÃO INTEGRADA DE MARKETING PARA A EMPRESA BAYER PORTUGAL Instituto Superior de Economia e Gestão |
Master | Ver |