Biografia
Márcia Herter é professora auxiliar no ISEG – Lisbon School of Economics & Management (Universidade de Lisboa). Doutora em Marketing pela Neoma Business School (França). Márcia ministrou cursos de diversos níveis (licenciatura, pós-graduação, mestrado, doutoramento) em diversas universidades na França, Portugal e Brasil. Sua investigação aparece em periódicos de alta qualidade avaliados pela ABS, incluindo Journal of the Academy of Marketing Science, Journal of Service Research, Business Ethics Quarterly, European Journal of Marketing, Journal of Business Research e Psychology & Marketing e conferências acadêmicas internacionais como a European Marketing Academy (EMAC), a Association for Consumer Research (ACR) e a Academy of Marketing Science (AMS). Seus projetos de investigação incluem temas como Marketing Social e Sustentável, Marketing de Bem-Estar e Saúde, Interações Humano-Digitais e Marketing Sensorial.
Educação
2014 | Doctorate, Business Administration, Management Neoma Business School (France) |
2011 | Master, Business Administration, Marketing and Strategic Management Université Grenoble Alpes (France) |
2010 | Bachelor, Business Administration, Management Universidade Federal do Rio Grande do Sul (Brazil) |
Publicações e Citações
Ano | Título / Publicação | Link |
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2024 | Emojis as heuristic cues: The multifaceted role of emojis in online service interactions Journal of Consumer Behaviour |
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2023 | Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships Journal of Product and Brand Management |
Ver |
2023 | A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics Psychology & Marketing |
Ver |
2022 | Retail crowding: meta-analysis of contextual and cultural moderators Marketing Intelligence & Planning |
Ver |
2022 | Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors European Journal of Marketing |
Ver |
2022 | Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence Journal of Service Research |
Ver |
2021 | On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being Frontiers in Psychology |
Ver |
2021 | Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors Journal of Business Research |
Ver |
2021 | Using artificial intelligence to overcome over-indebtedness and fight poverty Journal of Business Research |
Ver |
2020 | Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill Business Ethics Quarterly |
Ver |
2020 | Traditionscapes in emerging markets The International Journal of Emerging Markets |
Ver |
2020 | The power of sophistication: How service design cues help in service failures Journal of Consumer Behaviour |
Ver |
2020 | Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior Journal of Hospitality and Tourism Research |
Ver |
2020 | Customer engagement in social media: a framework and meta-analysis Journal of the Academy of Marketing Science |
Ver |
2019 | Recycling cooperation and buying status European Journal of Marketing |
Ver |
2019 | Can luxury brands be ethical? Reducing the sophistication liability of luxury brands Journal of Cleaner Production |
Ver |
2016 | Green consumers and their identities: how identities change the motivation for green consumption International Journal of Consumer Studies |
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2015 | “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception Journal of Retailing and Consumer Services |
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2014 | “Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes International Journal of Retail and Distribution Management |
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2014 | Going green for self or for others? Gender and identity salience effects on sustainable consumption International Journal of Consumer Studies |
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2011 | Green consumer values: how do personal values influence environmentally responsible water consumption? International Journal of Consumer Studies |
Ensino
Semester | Curso | Graduação | Coordenação |
---|---|---|---|
1º | Comunicação Integrada de Marketing | Mestrado Bolonha em Marketing - Marketing | Yes |
2º | Marketing Estratégico | Licenciatura Bolonha em Economia - Economia, Licenciatura Bolonha em Finance - Finance, Licenciatura Bolonha em Gestão - Gestão, Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão | No |
1º | Marketing Digital e Comunicação Integrada | Mestrado Bolonha em Marketing - Marketing | Yes |
Ano | Aluno / Título / Instituição | Tipo | Link |
---|---|---|---|
2022/2023 | SOFIA MACHUCA RIBEIRO E SILVA Plano de Comunicação Integrada de Marketing para a Lisbon Venues – Feiras, Congressos e Eventos |
Master | Ver |
2022/2023 | DIOGO ARTUR CABRAL NEVES DE LEMOS SARMENTO O IMPACTO DA COMUNICAÇÃO DIGITAL DE UMA MARCA AUTOMÓVEL NO CONSUMER ENGAGEMENT ISEG - LISBOA SCHOOL OF ECONOMICS & MANAGEMENT |
Master | Ver |
2022/2023 | MARIA LUÍSA CAMILO ALVES PACHECO DE MIRANDA PLANO DE COMUNICAÇÃO INTEGRADA DE MARKETING PARA A EMPRESA BAYER PORTUGAL Instituto Superior de Economia e Gestão |
Master | Ver |