Marketing Operacional (1 º Sem 2014/2015)

ECO , GES , MAEG

Bibliografia

Principal

• Kotler, P. & Armstrong, G., Principles of Marketing, Global Edition, 15th ed. New Jersey: Prentice-Hall. , [ISBN-13: 978-0-273-78699-3]; [ISBN-10: 0-273-78699-7], 2014